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What is the ROI on wraps versus billboards?

By July 21, 2017Wraps

Vehicle wraps are one of the most powerful methods of marketing and advertising your business. Vehicle wraps are your business’s mobile billboard, your call-to-action, and your business card all in one. But how effective are wraps, and are they a good investment?

According to the Outdoor Advertising Association of America (the OAAA), “mobile advertising can be the most effective and efficient form of out of home advertising, reaching more consumers at a lower cost per thousand impressions than any other form of advertising.”

UpDog did this wrap for Re/Max realtor Frank Baldwin.

In fact, an Intuit.com article says that “one wrapped vehicle will net between 30,000 and 80,000 impressions per day, depending on how far and where the car is driven.”

In contrast, a regular (non-mobile) billboard may net between 8,000 to 65,000 impressions per day, based on location, according to bluelinemedia.com.

Graph courtesy of UpDog.com

Not only can a vehicle wrap garner more impressions, but it costs nearly the same as a billboard vinyl AND protects your vehicle’s paint job. A professional wrap can also last three to five years.

UpDog did this wrap for ATA Heating and Cooling.

As far as the return on investment (ROI) goes, vehicle wraps are a fantastic investment. For the relatively low advertising cost of $1100 (starting range), the wrap can mean quite an increase in sales. For example, the Intuit.com article cites a wrap customer that tracked his leads, and said “his sales shot up from $42,000 to $219,000 in 10 months due to his wrapped trucks.”

At UpDog Wraps, we use the finest materials and a professional team of installers to create custom designs for our customers. If you’re interested in vehicle wraps, contact us for a quote today!

UpDog did this wrap for Fit Food Redlands.

Are you lacking customers? Are you in a creative slump? Maybe you don’t have time for marketing? Or maybe you’re not seen as an expert in your field? At UpDog, we believe in you, and we’re here to help. Our Marketing Team is YOUR Marketing Team, and we are dedicated to increasing your customer base by giving you the time and resources you need to be successful. If you have a problem, our experts have a solution! Give us a call at 909-254-4390.

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